Business writing
Organisations have many
requirements for written material - from
straightforward news and information, through
analytical reports and insightful presentations to
whole websites and strategic bids. No matter
the size of the job, I concentrate on delivering
words that are fit for purpose - right for your
audience, in the right tone and language, and crafted
to achieve the right outcome. Each assignment
works to clear objectives and deadlines.
I can also help your
employees make the best of their own writing skills
by judicious editing - sensitive to their position
as authors while making their words more appealing
and improving flow and narrative.
I've written and
edited websites, commercial bids, award entries,
training materials, sales presentations, resource
manuals and business reports. And I can help
train your staff to write more effectively through
tailor made coaching and workshops.
Client case studies
I've joined four
Serco bid teams,
working on successful contracts worth between £100
million and £500 million. My role has been to
act as an independent sounding board for ideas,
contribute to bid development, write and edit, and
provide an objective view of the appeal of bid
content.
For
Sheffield LINk,
a non-profit healthcare body, I created initial
content for their website working alongside a design
and development team and working in close
conjunction with the in-house communications
manager.
A regular stream of
features, news and events is the lifeblood of a
dynamic intranet. For
DePuy International I turn
conversations with busy and hard-pressed scientists
and marketing people into stories that appeal to all
their employees.
Last updated 25/01/12 |